Marketing experts have differing opinions on what exactly to expect, but all agree that the change will be massive. 

With a career spanning 26 years at IBM, Candy has witnessed the evolution of technology and its impact on various industries. He outlines his role in leading IBM's generative AI initiatives, focusing on its application, benefits, and ethical concerns.

WSJ has reported on the emergence of a concerning trend: women of color are voicing their dissatisfaction with AI-generated headshots, citing issues such as altered skin tones, distorted hairstyles, and changes in facial features.

In a recent article for AdvertisingWeek, Dave Charest, the Director of Small Business Success at Constant Contact, emphasizes the profound impact of AI on marketing, highlighting its evolution from powering product recommendation engines to its current capabilities in content creation.

The highly anticipated 2023 Metaverse 100 Awards is set to shine a spotlight on exceptional products and services that embody innovation, uniqueness, and significant contributions to advancing metaverse technology.

In a bid to harness the potential of artificial intelligence (AI) in the entertainment sector, Reuters has reported that Walt Disney has established an AI task force, aimed at integrating AI innovations across its diverse entertainment empire.

As businesses continue to adapt to these transformative trends, the upcoming Metaverse Spectrum Business Conference, hosted by Metaverse Spectrum, stands ready to provide an unparalleled platform for exploration, connection, and innovation.

A report by McKinsey Global Institute (MGI) Generative AI and the future of work in America (download here) highlights the key trends shaping the labor landscape and outlines implications for public relations (PR) executive leadership.

From the ChatGPT craze to evolving content preferences and iconic brand resurgences, these developments hold valuable insights for public relations (PR) executive leadership in Tubular Lab’s H2 2023 Social Video Trends report.

In a recent move, video conferencing giant Zoom has revised its terms of service and addressed concerns regarding its use of customer data for training artificial intelligence (AI) models.

Artificial Intelligence (AI) has revolutionized the marketing and communications landscape with workflow automation and robotic process automation (RPA) being an area of massive impact.

Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.

Google and Universal Music are engaged in discussions to license artists' melodies and voices for songs created using artificial intelligence (AI) according to a recent FT.com article.

The report highlights the exponential growth of generative AI and emphasizes the need for organizations to act swiftly and decisively to harness its co-creational potential.

A new benchmark survey conducted by The Conference Board in collaboration with Ragan Communications reveals that marketing and communications professionals are increasingly co-creating with artificial intelligence (AI) in their work.

The AI in Social Media Global Market Report by The Business Research Company (US$4000) offers valuable insights into leveraging AI-powered solutions and services to boost business growth.

As AI-powered platforms such as ChatGPT, Taylor, Synthesia and more become integral to the modern landscape, public relations professionals need to adapt and capitalize on this technology to stay relevant and effective in a competitive market.

Remo, a virtual events platform, has launched its AI Icebreaker Question Generator as a free tool designed to transform the networking game and revolutionize traditional event planning.

In recent years, the practice of "white fonting" has resurfaced on social media platforms like TikTok, with some influencers claiming it can improve job seekers' chances of getting past AI-based résumé filters.

Using artificial intelligence to create customized images can really help business leaders cut costs and speed up all kinds of marketing communications initiatives.