As AI accelerates content creation, communicators face a rising wave of fake news, fraud, and deepfakes—and a new responsibility to authenticate everything they publish.

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

MarketCast’s Tina DeSarno reveals how data, AI, and authenticity are driving ad breakthrough and lasting brand impact amid shrinking budgets and rising expectations.

AI is rewriting how people find information and PR has the chance to lead this shift.

Communicators must rethink press releases as AI training assets that shape brand visibility in conversational search.

Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.

In a revealing interview with The Measure, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.

Cloudflare just redefined content access for AI, setting the stage for a new internet economy that marketers and communicators must quickly adapt to.

Comscore CMO Jackelyn Keller breaks down why the future of marketing is a fusion of emotional storytelling and intelligent technology.

MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.

AI is reshaping communications—and this industry snapshot reveals who’s leading, who’s lagging, and why bold messaging is setting the new standard.

If your brand is using generative AI, this is your wake-up call to learn the copyright risks that could define the future of creative ownership and content integrity.

When Google search traffic disappears, PR professionals must be ready to protect brand visibility, reputation, and trust in an increasingly AI-driven landscape.

As AI becomes your customer’s new shopping assistant, brand visibility is no longer one-size-fits-all—it’s profile-driven, memory-powered, and deeply personal.

Duolingo is setting a gold standard in internal AI communications by clearly aligning its workforce around an AI-first future.

AI-generated writing dazzles with its speed and polish, but without human intervention—editing, fact-checking, and refining—it risks becoming a mirage of accuracy rather than a tool for truly effective communication.

At Davos, Sir Martin Sorrell and Daniel Newman discuss the global economic landscape, AI’s transformative role, and the political uncertainties shaping business strategy.

“Accelerate Action” calls for deliberate efforts to ensure women—especially those from marginalized communities—have the education, leadership, and advocacy tools needed to shape an inclusive and equitable AI-driven future.