Why “The Media” is No Longer Relevant 

Why The Media is No Longer Relevant

The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.

I say this without idealizing the imperfect institutions I grew up with, and without casting aspersions on mainstream media organizations that continue to prioritize the truth over politics – I’m looking at you 60 Minutes newsroom team, The New York Times, and the BBC.

There will be many that disagree with me. Depending upon the definition, for some FOX may be mainstream at least by the measure of viewership, if not by accuracy and partisanship. 

Continue reading at CommPRO.

Simon Erskine Locke

Simon Erskine Locke is co-founder & CEO of Tauth Labs, which provides trusted content authentication to the communications industry based on C2PA standard. He is founder & CEO of CommunicationsMatch™, communications agencies, and a former head of communications functions at Prudential Financial, Morgan Stanley and Deutsche Bank.

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