CES 2026 Reveals How Brands Must Rethink AI Storytelling
As CES 2026 gets closer, it’s becoming clear that the tone of the show is shifting, and PR and marketing teams should be paying attention. Looking across platform-specific media data, including analysis from Truescope, one pattern stands out. Coverage is moving away from big, splashy product reveals and toward a more practical question that audiences seem to care about more. How does AI actually show up in everyday life?
That shift is already visible in how major brands are being discussed. Samsung is drawing attention not just for what it may unveil, but for how consistently it talks about AI as something woven into the home, devices and services. The conversation is less about spectacle and more about integration. Sony continues to benefit from long-standing trust, especially where its story connects entertainment, displays and mobility. LG Electronics is also gaining traction, particularly around in-vehicle experiences, reinforcing a broader idea that screens are becoming part of environments, not just standalone products.
