AI Search is Creating PR’s Biggest Reinvention Moment Yet
AI is rewriting how people find information and PR has the chance to lead this shift.
AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore
In a revealing interview with The Measure, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.
GPT-5 Pushes AI From Assistant to Infrastructure in Communications
AI agents are here, and communicators need to think beyond prompts.
AI Speeds Up Market Research, but Human Insight Still Wins the Day
MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.
Sir Martin Sorrell on Global Shifts, AI, and the "Chameleon Economy"
At Davos, Sir Martin Sorrell and Daniel Newman discuss the global economic landscape, AI’s transformative role, and the political uncertainties shaping business strategy.
AI Will Revolutionize Media Like the Model T Changed Transportation
AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.
Help Lifeguard! Can We Control AI Before We Drown in It?
AI is the shiny new crutch catapulting humanity into a surreal Age of Super-Thinkers—just don’t let it steal your moral compass along the way!
5 Game-Changing PR Trends That Will Make or Break Your Brand in 2025
Discover the revolutionary PR trends reshaping brand storytelling and audience engagement in 2025 from Sally Falkow—adapt now or risk being left behind!
AI Is Reshaping Influencer Marketing And Authenticity Is At Risk
CommPRO recently asked a panel of industry experts to explore how AI is revolutionizing influencer marketing strategies.
Ruder Finn Brings on OpenAI Pioneer Zack Kass to ChairNew AI Advisory Council
This partnership, exclusive in the PR industry, underscores Ruder Finn’s commitment to leading the global AI revolution in communications.
Stagwell Expands with Acquisition of LEADERS, Integrating Advanced AI for Influencer Marketing
Founded by Eran Nizri and Yehonatan Arami in 2017, LEADERS and its IMAI platform bring a high-value digital and influencer marketing strategy to Stagwell.
The Pitfalls Of AI In Customer Service
Michael Levine's work, "Broken Windows, Broken Business," sheds light on this alarming trend, revealing that nearly half of the world's call centers are poised to integrate AI technologies within the following year.
Rethinking AI in Customer Service While Balancing Efficiency with Empathy
The rise of artificial intelligence (AI) and automated systems in customer support processes has led to a stark absence of human beings in the service industry.
When The Internet Is Not Enough
They have consumed virtually ALL of the data available on the Internet. All of it. That’s a lot of data.
How Tech Companies Are Responding To The EU’s AI Act
The European Union passed the AI Act, the first major regulatory framework for AI, in mid-March.
Will AI Leave Us All Nothing to Do But This?
So just ask AI how to make your client newsworthy, then go fishing.
The Precise Date On Which Artificial Intelligence Will Destroy Humanity
I’m going to start thanking ChatGPT when it helps me out…
Second Annual M100 Awards Reflect Commitments to Innovation and Advancements
The second annual M100 Awards mark a significant milestone in the ever-evolving landscape of the metaverse, AI, and related technologies.
Will IoT Make United Stechs Of America Great Again?
AI is now considered much too old, too slow, too full of glitches to hold the high tech office of president of the United Stechs of America.
Biden's Executive Order Sets New AI Standards with Implications for PR and Corporate Communications
President Biden has issued a significant Executive Order that outlines a comprehensive strategy for AI, focusing on safety, security, privacy, equity, and innovation.