Your Comms Team Doesn't Need an AI God. It Needs These Five Roles

Every CCO or senior comms leader I've spoken with this year asks me some version of the same question: what does my team actually look like in three years given AI? The honest answer makes some of them uncomfortable, but in sort of a good way. The team will first get smaller in the traditional sense. Then it may in fact grow. It will almost certainly be stranger. And it will very likely cost more. The leaders who, despite their best intentions, sprint toward the new without a disciplined strategy are the ones most at risk of developing what Jensen Huang calls the AI God complex: the dangerous conviction that because you have access to powerful tools, attended some seminar, and listen to podcasts, you now know everything about AI and can do everything. In communications, that arrogance is terminal.

Read the full story on CommPRO.

Editor's Note: Aaron Kwittken will continue this conversation during CommPRO's upcoming virtual Town Hall, The AI Communications Team: What Every CCO Must Build Before 2027, where communications leaders will have the opportunity to ask Aaron anything about the future of AI, communications teams, leadership, and the skills that will define the profession over the next several years. Join us for what promises to be an engaging, interactive discussion with one of the industry's leading voices on AI and innovation. Learn more and register here: https://www.commpro.biz/events/the-ai-communications-team-what-every-cco-must-build-before-2027