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Amazon’s Massive Layoffs Reveal How AI Is Rewriting Corporate Communications
CoCreations
Amazon’s Massive Layoffs Reveal How AI Is Rewriting Corporate Communications
CoCreations

As Amazon cuts 14,000 corporate jobs, communicators face a defining moment in explaining the human side of automation and change.

CoCreations
Marketers Embrace AI’s Promise While Confronting Its Trust Problem
Thought Leadership CoCreations 10/13/25 Thought Leadership CoCreations 10/13/25

Marketers Embrace AI’s Promise While Confronting Its Trust Problem

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

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AI’s Breakneck Adoption Forcing a New Marketing Playbook
Report CoCreations 9/16/25 Report CoCreations 9/16/25

AI’s Breakneck Adoption Forcing a New Marketing Playbook

Anthropic’s latest index shows AI usage accelerating, automation surging, and context beating cost, reshaping how marketers and communicators build teams, workflows, and campaigns.

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Generative AI Loses Its Shine as Marketers Turn to Data and Agents
Report CoCreations 8/20/25 Report CoCreations 8/20/25

Generative AI Loses Its Shine as Marketers Turn to Data and Agents

Gartner’s 2025 Hype Cycle signals a reset for marketers as GenAI cools and data takes center stage.

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GPT-5 Pushes AI From Assistant to Infrastructure in Communications
Industry News CoCreations 8/8/25 Industry News CoCreations 8/8/25

GPT-5 Pushes AI From Assistant to Infrastructure in Communications

AI agents are here, and communicators need to think beyond prompts.

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Why Smart Marketers Are Betting Everything on Brand in the Age of AI
Thought Leadership CoCreations 7/9/25 Thought Leadership CoCreations 7/9/25

Why Smart Marketers Are Betting Everything on Brand in the Age of AI

Comscore CMO Jackelyn Keller breaks down why the future of marketing is a fusion of emotional storytelling and intelligent technology.

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Why CMOs Are Betting Billions on GenAI to Redefine Marketing and Communications
Report CoCreations 7/7/25 Report CoCreations 7/7/25

Why CMOs Are Betting Billions on GenAI to Redefine Marketing and Communications

GenAI is no longer experimental—it’s essential. Communications leaders must now catch up or get left behind.

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AI Won’t Replace Creatives. It Will Expand Them.
Thought Leadership Paul Kontonis 6/30/25 Thought Leadership Paul Kontonis 6/30/25

AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

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AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst
Thought Leadership CoCreations 5/28/25 Thought Leadership CoCreations 5/28/25

AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst

AI is reshaping communications—and this industry snapshot reveals who’s leading, who’s lagging, and why bold messaging is setting the new standard.

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Is Your Brand Ready for AI-Personalized Visibility?
Thought Leadership CoCreations 4/30/25 Thought Leadership CoCreations 4/30/25

Is Your Brand Ready for AI-Personalized Visibility?

As AI becomes your customer’s new shopping assistant, brand visibility is no longer one-size-fits-all—it’s profile-driven, memory-powered, and deeply personal.

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AI Will Revolutionize Media Like the Model T Changed Transportation
Thought Leadership Dominic Calabrese 1/8/25 Thought Leadership Dominic Calabrese 1/8/25

AI Will Revolutionize Media Like the Model T Changed Transportation

AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.

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5 Game-Changing PR Trends That Will Make or Break Your Brand in 2025
Thought Leadership CoCreations 12/13/24 Thought Leadership CoCreations 12/13/24

5 Game-Changing PR Trends That Will Make or Break Your Brand in 2025

Discover the revolutionary PR trends reshaping brand storytelling and audience engagement in 2025 from Sally Falkow—adapt now or risk being left behind!

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The Pitfalls Of AI In Customer Service
Thought Leadership CoCreations 7/15/24 Thought Leadership CoCreations 7/15/24

The Pitfalls Of AI In Customer Service

Michael Levine's work, "Broken Windows, Broken Business," sheds light on this alarming trend, revealing that nearly half of the world's call centers are poised to integrate AI technologies within the following year.

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Anne Becker Sees AI As Human Potential Amplifier In Marketing And Cautions Against Flattening Culture
Communications CoCreations 7/11/24 Communications CoCreations 7/11/24

Anne Becker Sees AI As Human Potential Amplifier In Marketing And Cautions Against Flattening Culture

Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.

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Wunderkind’s New AI-Powered Platform Helps Marketers Find The Time To Be Creative
Industry News CoCreations 5/21/24 Industry News CoCreations 5/21/24

Wunderkind’s New AI-Powered Platform Helps Marketers Find The Time To Be Creative

One of the promises of AI is automation… turning otherwise mundane tasks that take up the time of human resources into an afterthought. This automation then frees creative marketers to do what they do best (and want to do most)... be creative.

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Generative AI is Making Us Hanker for Human Interaction
Thought Leadership Diane Schwartz 3/27/24 Thought Leadership Diane Schwartz 3/27/24

Generative AI is Making Us Hanker for Human Interaction

We want to understand AI, to embrace not fear it.

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AI's Impact on Digital Media and Advertising
Industry event CoCreations 10/16/23 Industry event CoCreations 10/16/23

AI's Impact on Digital Media and Advertising

To shed light on the transformative role of artificial intelligence (AI) in this industry, a special event is set to take place on October 18 at The Ludlow House.

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Generative AI Market Set to Skyrocket to $1.3 Trillion by 2032, Bloomberg Intelligence Report Reveals
Data CoCreations 9/7/23 Data CoCreations 9/7/23

Generative AI Market Set to Skyrocket to $1.3 Trillion by 2032, Bloomberg Intelligence Report Reveals

In a groundbreaking report, Bloomberg Intelligence (BI) predicts that the generative AI market is on the brink of explosive growth, with the potential to reach a staggering $1.3 trillion by 2032.

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What Do Agencies Think of Generative AI?
Industry News Brian Wallace 8/24/23 Industry News Brian Wallace 8/24/23

What Do Agencies Think of Generative AI?

Marketing experts have differing opinions on what exactly to expect, but all agree that the change will be massive. 

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Importance of AI and Automation in Public Relations: Enhancing Efficiency and Impact
Data CoCreations 8/8/23 Data CoCreations 8/8/23

Importance of AI and Automation in Public Relations: Enhancing Efficiency and Impact

A new benchmark survey conducted by The Conference Board in collaboration with Ragan Communications reveals that marketing and communications professionals are increasingly co-creating with artificial intelligence (AI) in their work.

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Why Executives Need to Embrace AI in Public Relations
Thought Leadership CoCreations 8/4/23 Thought Leadership CoCreations 8/4/23

Why Executives Need to Embrace AI in Public Relations

As AI-powered platforms such as ChatGPT, Taylor, Synthesia and more become integral to the modern landscape, public relations professionals need to adapt and capitalize on this technology to stay relevant and effective in a competitive market.

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