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Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.

CoCreations 8/20/25 CoCreations 8/20/25

Generative AI Loses Its Shine as Marketers Turn to Data and Agents

Gartner’s 2025 Hype Cycle signals a reset for marketers as GenAI cools and data takes center stage.

Why CMOs Are Betting Billions on GenAI to Redefine Marketing and Communications

GenAI is no longer experimental—it’s essential. Communications leaders must now catch up or get left behind.

The most striking discovery from the survey is that a staggering 79% of Americans do not trust companies to use AI responsibly.