AI Leaders Split on Outcomes Versus Amplification
Last updated: 24 September 11:00 GMT.
The latest Cometrics ranking on AI communications by corporate executives reveals a striking divide in how top executives are framing artificial intelligence in their communications. For communicators, the takeaway is clear: when benchmarking your own executives, first decide which lane best reflects your company’s priorities—impact-driven outcomes or creative amplification—and ensure consistent messaging across every channel.
Healthcare and professional services leaders are leaning into outcomes and efficiency, with messaging focused on improving human lives. UnitedHealth Group’s Sandeep Dadlani highlighted more than 1,000 AI use cases designed to make care accessible and affordable, while Philips Health Imaging CEO Roy Jakobs emphasized diagnostic AI that predicts and prevents conditions. Medtronic’s Joydeep Ganguly and Johnson & Johnson’s James Swanson struck similar notes, framing AI as a tool for breakthroughs and hope.
By contrast, executives in advertising and consulting are spotlighting AI’s role as a creative amplifier. WPP’s Stephan Pretorius positioned AI as reimagining the creative process, while Accenture’s Karthik Narain pointed to research showing 73 percent of executives expect AI to reshape industries within three years. Nigel Vaz of Publicis Groupe and Sir Martin Sorrell of S4 Capital echoed the same message: AI is redefining brand connection and amplifying human creativity.
Financial services and fintech leaders are attempting to balance both frames. PayPal’s Alex Chriss and Suzan Kereere spoke of AI transforming commerce and anticipating customer needs. Principal Financial Group CEO Deanna Strable-Soethout emphasized responsible AI in retirement planning, while Bloomberg executives focused on democratizing access to insights.
Consumer brands are carving out a lane that emphasizes responsible innovation. Unilever’s Esi Eggleston Bracey and Fabian Garcia framed AI as enabling authentic connections and sustainable products, while Verizon CMO Stacey Sharpe spotlighted AI as powering seamless digital infrastructure.
Communicators should study these examples carefully. Leaders who sustain a credible, authentic voice and stay aligned with their chosen lane not only rise in the rankings but build durable trust. Cometrics.io makes these communications measurable, offering a single view of consistency, compliance, and governance—critical in a landscape where executive messaging increasingly defines corporate reputation.
