Why CMOs Are Betting Billions on GenAI to Redefine Marketing and Communications

Report
Written By CoCreations

Artificial intelligence, particularly generative AI, has moved from experimentation to enterprise-wide deployment. According to the 2025 Global CMO GenAI Survey by BCG, conducted in April and May, “an abundance of successful pilots and a constant stream of new tools have inspired marketers to accelerate their ambitious investment plans for AI and GenAI.”

This rapid evolution should serve as a wake-up call to communications professionals. As GenAI becomes a strategic centerpiece for marketers, communicators will need to understand not just the technology, but also its implications for storytelling, personalization, and measurement.

Big Expectations, Bigger Budgets

The report authored by revealed that “around 80% of CMOs expressed both optimism and confidence about the technology.” Additionally, 71 percent of CMOs plan to invest at least $10 million annually in GenAI over the next three years. These investments are aimed at fueling revenue growth, with 60 percent projecting incremental growth rates of 5 percent or more.

Contu

CoCreations

CoCreations is the leading provider of content and education in the use of AI for Communicators. With a mission to empower professionals in leveraging AI to enhance their communication strategies, CoCreations offers comprehensive educational resources, workshops, and events that bridge the gap between AI and the communication industry. Their Executive One Day AI Conferences bring together industry experts, thought leaders, and enthusiasts to foster collaboration, knowledge sharing, and innovation in the AI and communication domains.

https://www.cocreations.ai
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