AI Is Changing PR in Real Time and You Don’t Need to Wait to Use It
AI isn’t replacing communicators—it’s giving PR pros new superpowers to think faster, act smarter, and measure impact like never before.
AI Search is Creating PR’s Biggest Reinvention Moment Yet
AI is rewriting how people find information and PR has the chance to lead this shift.
Press Releases Have Evolved Into Generative AI Visibility Engines
Communicators must rethink press releases as AI training assets that shape brand visibility in conversational search.
AI’s Breakneck Adoption Forcing a New Marketing Playbook
Anthropic’s latest index shows AI usage accelerating, automation surging, and context beating cost, reshaping how marketers and communicators build teams, workflows, and campaigns.
AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst
AI is reshaping communications—and this industry snapshot reveals who’s leading, who’s lagging, and why bold messaging is setting the new standard.
AI Will Revolutionize Media Like the Model T Changed Transportation
AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.
AI Won’t Replace PR Pros, It Will Amplify Their Power
Aaron Kwittken, founder of PRophet recently sat down with industry catalyst Julie Thompson, former EVP and Chief Marketing Officer of OAAA, to discuss the intersection of public relations and Artificial Intelligence (AI).
Stagwell Expands with Acquisition of LEADERS, Integrating Advanced AI for Influencer Marketing
Founded by Eran Nizri and Yehonatan Arami in 2017, LEADERS and its IMAI platform bring a high-value digital and influencer marketing strategy to Stagwell.
Google Provides Early Access to Conversational AI Software 'Gemini'
The purpose of Gemini is to rival OpenAI's GPT-4 model, which has already started generating substantial revenue for the startup.