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Marketers Embrace AI’s Promise While Confronting Its Trust Problem
Marketers Embrace AI’s Promise While Confronting Its Trust Problem

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

What Breaks When Google Search Traffic to Your Website Disappears?
Thought Leadership Sally Falkow 5/12/25 Thought Leadership Sally Falkow 5/12/25

What Breaks When Google Search Traffic to Your Website Disappears?

When Google search traffic disappears, PR professionals must be ready to protect brand visibility, reputation, and trust in an increasingly AI-driven landscape.

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Is Your Brand Ready for AI-Personalized Visibility?
Thought Leadership CoCreations 4/30/25 Thought Leadership CoCreations 4/30/25

Is Your Brand Ready for AI-Personalized Visibility?

As AI becomes your customer’s new shopping assistant, brand visibility is no longer one-size-fits-all—it’s profile-driven, memory-powered, and deeply personal.

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Clear Internal Communication on AI is the New Leadership Imperative
Thought Leadership Paul Kontonis 4/28/25 Thought Leadership Paul Kontonis 4/28/25

Clear Internal Communication on AI is the New Leadership Imperative

Duolingo is setting a gold standard in internal AI communications by clearly aligning its workforce around an AI-first future.

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The AI Mirage of Perfect Grammar, But Imperfect Communication
Thought Leadership Simon Erskine Locke 3/27/25 Thought Leadership Simon Erskine Locke 3/27/25

The AI Mirage of Perfect Grammar, But Imperfect Communication

AI-generated writing dazzles with its speed and polish, but without human intervention—editing, fact-checking, and refining—it risks becoming a mirage of accuracy rather than a tool for truly effective communication.

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Sir Martin Sorrell on Global Shifts, AI, and the "Chameleon Economy"
Thought Leadership CoCreations 3/10/25 Thought Leadership CoCreations 3/10/25

Sir Martin Sorrell on Global Shifts, AI, and the "Chameleon Economy"

At Davos, Sir Martin Sorrell and Daniel Newman discuss the global economic landscape, AI’s transformative role, and the political uncertainties shaping business strategy.

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Empowering Women's Leadership In AI on International Women's Day
Thought Leadership Dr. Misty D. Freeman 3/5/25 Thought Leadership Dr. Misty D. Freeman 3/5/25

Empowering Women's Leadership In AI on International Women's Day

“Accelerate Action” calls for deliberate efforts to ensure women—especially those from marginalized communities—have the education, leadership, and advocacy tools needed to shape an inclusive and equitable AI-driven future.

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AI Is Poised to Make Google Obsolete in Just Four Years
Thought Leadership Brandon Andersen 1/28/25 Thought Leadership Brandon Andersen 1/28/25

AI Is Poised to Make Google Obsolete in Just Four Years

Discover how AI-powered tools like ChatGPT are reshaping the search landscape, threatening Google’s dominance, and creating a new era of marketing with Large Language Model Optimization (LLMO).

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AI Will Revolutionize Media Like the Model T Changed Transportation
Thought Leadership Dominic Calabrese 1/8/25 Thought Leadership Dominic Calabrese 1/8/25

AI Will Revolutionize Media Like the Model T Changed Transportation

AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.

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Help Lifeguard! Can We Control AI Before We Drown in It?
Thought Leadership Tom Madden 12/19/24 Thought Leadership Tom Madden 12/19/24

Help Lifeguard! Can We Control AI Before We Drown in It?

AI is the shiny new crutch catapulting humanity into a surreal Age of Super-Thinkers—just don’t let it steal your moral compass along the way!

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5 Game-Changing PR Trends That Will Make or Break Your Brand in 2025
Thought Leadership CoCreations 12/13/24 Thought Leadership CoCreations 12/13/24

5 Game-Changing PR Trends That Will Make or Break Your Brand in 2025

Discover the revolutionary PR trends reshaping brand storytelling and audience engagement in 2025 from Sally Falkow—adapt now or risk being left behind!

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How EY reinvented recruitment and onboarding with AI and the metaverse
Thought Leadership Ragan Communications 11/5/24 Thought Leadership Ragan Communications 11/5/24

How EY reinvented recruitment and onboarding with AI and the metaverse

EY is revolutionizing recruitment and onboarding by blending AI and metaverse technology, transforming traditional processes into immersive, candidate-centered experiences.

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AI Is Reshaping Influencer Marketing And Authenticity Is At Risk
Thought Leadership Paul Kontonis 10/3/24 Thought Leadership Paul Kontonis 10/3/24

AI Is Reshaping Influencer Marketing And Authenticity Is At Risk

CommPRO recently asked a panel of industry experts to explore how AI is revolutionizing influencer marketing strategies.

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KOIOS Secures Raise to Tackle Stock Manipulation with AI-Driven Solutions
Industry News CoCreations 10/1/24 Industry News CoCreations 10/1/24

KOIOS Secures Raise to Tackle Stock Manipulation with AI-Driven Solutions

In addition to securing funding, KOIOS has announced the recent hiring of Andrew Meranus, a veteran in investor relations technology, to its leadership team.

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AI Won’t Replace PR Pros, It Will Amplify Their Power
Communications CoCreations 9/27/24 Communications CoCreations 9/27/24

AI Won’t Replace PR Pros, It Will Amplify Their Power

Aaron Kwittken, founder of PRophet recently sat down with industry catalyst Julie Thompson, former EVP and Chief Marketing Officer of OAAA, to discuss the intersection of public relations and Artificial Intelligence (AI).

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MarketCast Unveils AI-Human Hybrid Ad Testing as Realism Drives Consumer Engagement
Industry News CoCreations 9/25/24 Industry News CoCreations 9/25/24

MarketCast Unveils AI-Human Hybrid Ad Testing as Realism Drives Consumer Engagement

As audiences seek real stories, MarketCast’s new Ad Effect Express promises faster, smarter ad insights grounded in human experience.

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Ruder Finn Brings on OpenAI Pioneer Zack Kass to ChairNew AI Advisory Council
Announcement CoCreations 9/6/24 Announcement CoCreations 9/6/24

Ruder Finn Brings on OpenAI Pioneer Zack Kass to ChairNew AI Advisory Council

This partnership, exclusive in the PR industry, underscores Ruder Finn’s commitment to leading the global AI revolution in communications.

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Qualcomm’s Jeremy Krall Expects AI To Create A Fundamental Shift In Marketing
Thought Leadership CoCreations 7/30/24 Thought Leadership CoCreations 7/30/24

Qualcomm’s Jeremy Krall Expects AI To Create A Fundamental Shift In Marketing

“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”

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Stagwell Expands with Acquisition of LEADERS, Integrating Advanced AI for Influencer Marketing
Industry News CoCreations 7/24/24 Industry News CoCreations 7/24/24

Stagwell Expands with Acquisition of LEADERS, Integrating Advanced AI for Influencer Marketing

Founded by Eran Nizri and Yehonatan Arami in 2017, LEADERS and its IMAI platform bring a high-value digital and influencer marketing strategy to Stagwell.

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The Pitfalls Of AI In Customer Service
Thought Leadership CoCreations 7/15/24 Thought Leadership CoCreations 7/15/24

The Pitfalls Of AI In Customer Service

Michael Levine's work, "Broken Windows, Broken Business," sheds light on this alarming trend, revealing that nearly half of the world's call centers are poised to integrate AI technologies within the following year.

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Anne Becker Sees AI As Human Potential Amplifier In Marketing And Cautions Against Flattening Culture
Communications CoCreations 7/11/24 Communications CoCreations 7/11/24

Anne Becker Sees AI As Human Potential Amplifier In Marketing And Cautions Against Flattening Culture

Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.

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