0
Skip to Content
CoCreations
Learn More
Learn More
CoCreations
Learn More
CoCreations AI Executive News and Updates powered by CommPRO
Real-Time Reputation Intelligence Enters Daily Work Environments
Real-Time Reputation Intelligence Enters Daily Work Environments

A new integration is making real-time reputation intelligence accessible directly within the everyday tools communicators already use.

Humanity Shrinks as Tech Grows in a Future Too Efficient for Bodies
Humanity Shrinks as Tech Grows in a Future Too Efficient for Bodies

A playful look at how tomorrow’s tech could leave us smaller, stranger and still laughing.

AI Discovery Upends SEO and Forces Brands to Rethink Trust Signals
AI Discovery Upends SEO and Forces Brands to Rethink Trust Signals

AI assistants now shape brand visibility more than Google rankings, and communicators must adapt fast.

Consumers Demand Smarter Browsing as AI Resets Expectations Online
Consumers Demand Smarter Browsing as AI Resets Expectations Online

Shift’s new State of Browsing Report shows why burnout, fragmentation and rising AI distrust are reshaping digital behavior and raising the stakes for communicators.

AI Trust Divide Shapes the Future of Communications
AI Trust Divide Shapes the Future of Communications

Fresh polling from Communications Week reveals the emerging rules of AI trust, authenticity, and disclosure across the communication profession.

AI Gets Human Again as MarketCast Shares Ways to Calm Our Tech Anxiety
AI Gets Human Again as MarketCast Shares Ways to Calm Our Tech Anxiety

MarketCast’s “Talk Human to Me” report offers a playbook for communicators to help audiences embrace AI without fear—by keeping humanity at the center of every message.

AI Is Changing PR in Real Time and You Don’t Need to Wait to Use It
AI Is Changing PR in Real Time and You Don’t Need to Wait to Use It

AI isn’t replacing communicators—it’s giving PR pros new superpowers to think faster, act smarter, and measure impact like never before.

Amazon’s Massive Layoffs Reveal How AI Is Rewriting Corporate Communications
Amazon’s Massive Layoffs Reveal How AI Is Rewriting Corporate Communications

As Amazon cuts 14,000 corporate jobs, communicators face a defining moment in explaining the human side of automation and change.

Trust Redefined in the AI Era as Content Authentication Becomes Essential
Trust Redefined in the AI Era as Content Authentication Becomes Essential

As AI accelerates content creation, communicators face a rising wave of fake news, fraud, and deepfakes—and a new responsibility to authenticate everything they publish.

Marketers Embrace AI’s Promise While Confronting Its Trust Problem
Marketers Embrace AI’s Promise While Confronting Its Trust Problem

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

AI and Authenticity Redefine Creative Effectiveness in a Fragmented Attention Economy
AI and Authenticity Redefine Creative Effectiveness in a Fragmented Attention Economy

MarketCast’s Tina DeSarno reveals how data, AI, and authenticity are driving ad breakthrough and lasting brand impact amid shrinking budgets and rising expectations.

AI Search is Creating PR’s Biggest Reinvention Moment Yet
AI Search is Creating PR’s Biggest Reinvention Moment Yet

AI is rewriting how people find information and PR has the chance to lead this shift.

AI Leaders Split on Outcomes Versus Amplification
AI Leaders Split on Outcomes Versus Amplification

Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.

Press Releases Have Evolved Into Generative AI Visibility Engines
Press Releases Have Evolved Into Generative AI Visibility Engines

Communicators must rethink press releases as AI training assets that shape brand visibility in conversational search.

Ad Measurement Advances with Launch of Brand Effect Pro
Ad Measurement Advances with Launch of Brand Effect Pro

MarketCast’s new platform brings cross-channel, AI-powered ad analytics into real time.

AI’s Breakneck Adoption Forcing a New Marketing Playbook
AI’s Breakneck Adoption Forcing a New Marketing Playbook

Anthropic’s latest index shows AI usage accelerating, automation surging, and context beating cost, reshaping how marketers and communicators build teams, workflows, and campaigns.

Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check
Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check

Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.

AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore
AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore

In a revealing interview with The Measure, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.

Generative AI Loses Its Shine as Marketers Turn to Data and Agents
Generative AI Loses Its Shine as Marketers Turn to Data and Agents

Gartner’s 2025 Hype Cycle signals a reset for marketers as GenAI cools and data takes center stage.

GPT-5 Pushes AI From Assistant to Infrastructure in Communications
GPT-5 Pushes AI From Assistant to Infrastructure in Communications

AI agents are here, and communicators need to think beyond prompts.

Marketers, Meet the New Internet Business Model
Marketers, Meet the New Internet Business Model

Cloudflare just redefined content access for AI, setting the stage for a new internet economy that marketers and communicators must quickly adapt to.

Why Smart Marketers Are Betting Everything on Brand in the Age of AI
Why Smart Marketers Are Betting Everything on Brand in the Age of AI

Comscore CMO Jackelyn Keller breaks down why the future of marketing is a fusion of emotional storytelling and intelligent technology.

Why CMOs Are Betting Billions on GenAI to Redefine Marketing and Communications
Why CMOs Are Betting Billions on GenAI to Redefine Marketing and Communications

GenAI is no longer experimental—it’s essential. Communications leaders must now catch up or get left behind.

AI Speeds Up Market Research, but Human Insight Still Wins the Day
AI Speeds Up Market Research, but Human Insight Still Wins the Day

MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.

AI Won’t Replace Creatives. It Will Expand Them.
AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

Flexible AI Integration Framework Signals New Era of Customizable Performance Marketing
Flexible AI Integration Framework Signals New Era of Customizable Performance Marketing

Wunderkind’s new “Build” suite gives marketers flexible tools to integrate AI-powered personalization without disrupting their current systems.

Marketers Must Build Their Own AI or Risk Falling Behind Fast
Marketers Must Build Their Own AI or Risk Falling Behind Fast

At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.

AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst
AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst

AI is reshaping communications—and this industry snapshot reveals who’s leading, who’s lagging, and why bold messaging is setting the new standard.

Why Communicators Must Understand the AI-Copyright Debate Now
Why Communicators Must Understand the AI-Copyright Debate Now

If your brand is using generative AI, this is your wake-up call to learn the copyright risks that could define the future of creative ownership and content integrity.

What Breaks When Google Search Traffic to Your Website Disappears?
What Breaks When Google Search Traffic to Your Website Disappears?

When Google search traffic disappears, PR professionals must be ready to protect brand visibility, reputation, and trust in an increasingly AI-driven landscape.

Computer Science Professors' Insights on AI: Key Takeaways for PR Executives
Industry News CoCreations 9/14/23 Industry News CoCreations 9/14/23

Computer Science Professors' Insights on AI: Key Takeaways for PR Executives

In a recent poll conducted by Axios, Generation Lab, and Syracuse University, 213 computer science and engineering professors from 65 of the top 100 computer science programs in the United States were surveyed about their perspectives on artificial intelligence (AI).

Read More
The Metaverse Spectrum Announces The 2023 Metaverse 100 Awards Judges
Industry event CoCreations 9/12/23 Industry event CoCreations 9/12/23

The Metaverse Spectrum Announces The 2023 Metaverse 100 Awards Judges

The selection of the 2023 Metaverse 100 winners rests in the capable hands of a distinguished panel of industry experts and thought leaders with deep knowledge of the metaverse, innovation, and digital leadership.

Read More
Latest AI training, Copyright Office Comments, and Zoom and Google's Workplace Tools
Industry News Ragan Communications 9/11/23 Industry News Ragan Communications 9/11/23

Latest AI training, Copyright Office Comments, and Zoom and Google's Workplace Tools

Here’s what’s happened just over the past two weeks in the world of AI — brace yourself, it’s a lot.

Read More
Generative AI Market Set to Skyrocket to $1.3 Trillion by 2032, Bloomberg Intelligence Report Reveals
Data CoCreations 9/7/23 Data CoCreations 9/7/23

Generative AI Market Set to Skyrocket to $1.3 Trillion by 2032, Bloomberg Intelligence Report Reveals

In a groundbreaking report, Bloomberg Intelligence (BI) predicts that the generative AI market is on the brink of explosive growth, with the potential to reach a staggering $1.3 trillion by 2032.

Read More
Using AI To Draft — And Your Instincts To Edit
Thought Leadership Ragan Communications 8/31/23 Thought Leadership Ragan Communications 8/31/23

Using AI To Draft — And Your Instincts To Edit

Can AI write your pitches, releases and other content? Not completely — but it can give you a head start. If you want to generate attention-grabbing copy that engages the reader (and who doesn’t?), use AI to generate ideas.

Read More
Google Workspace Enhances Security with AI and Data Controls
Industry News CoCreations 8/30/23 Industry News CoCreations 8/30/23

Google Workspace Enhances Security with AI and Data Controls

Google has unveiled a series of security enhancements for its Google Workspace suite, encompassing products like GMail and Drive.

Read More
Media Organizations Navigate AI Ethics Amid Licensing Deals
CoCreations 8/28/23 CoCreations 8/28/23

Media Organizations Navigate AI Ethics Amid Licensing Deals

The emergence of publicly available AI tools has prompted media companies to address ethical concerns while harnessing the potential of AI to enhance their content production processes.

Read More
Agencies Eager to Mediate Between AI Technology and Brand Insights
CoCreations 8/25/23 CoCreations 8/25/23

Agencies Eager to Mediate Between AI Technology and Brand Insights

Leading advertising agencies such as WPP, Publicis, and Omnicom are gearing up to bridge the gap between artificial intelligence (AI) technology and valuable brand insights as reported in Ad Age.

Read More
What Do Agencies Think of Generative AI?
Industry News Brian Wallace 8/24/23 Industry News Brian Wallace 8/24/23

What Do Agencies Think of Generative AI?

Marketing experts have differing opinions on what exactly to expect, but all agree that the change will be massive. 

Read More
IBM's Global Managing Partner of Generative AI Discusses Transformative Potential and Ethical Considerations
Thought Leadership CoCreations 8/23/23 Thought Leadership CoCreations 8/23/23

IBM's Global Managing Partner of Generative AI Discusses Transformative Potential and Ethical Considerations

With a career spanning 26 years at IBM, Candy has witnessed the evolution of technology and its impact on various industries. He outlines his role in leading IBM's generative AI initiatives, focusing on its application, benefits, and ethical concerns.

Read More
AI-Generated Headshots: Unintended Bias and Challenges for Women of Color
Industry News, DEI CoCreations 8/22/23 Industry News, DEI CoCreations 8/22/23

AI-Generated Headshots: Unintended Bias and Challenges for Women of Color

WSJ has reported on the emergence of a concerning trend: women of color are voicing their dissatisfaction with AI-generated headshots, citing issues such as altered skin tones, distorted hairstyles, and changes in facial features.

Read More
Leveraging AI in Small Business Marketing Strategies
Thought Leadership CoCreations 8/21/23 Thought Leadership CoCreations 8/21/23

Leveraging AI in Small Business Marketing Strategies

In a recent article for AdvertisingWeek, Dave Charest, the Director of Small Business Success at Constant Contact, emphasizes the profound impact of AI on marketing, highlighting its evolution from powering product recommendation engines to its current capabilities in content creation.

Read More
Honoring Innovation: Metaverse Spectrum Unveils 2023 Metaverse 100 Awards
Industry event CoCreations 8/18/23 Industry event CoCreations 8/18/23

Honoring Innovation: Metaverse Spectrum Unveils 2023 Metaverse 100 Awards

The highly anticipated 2023 Metaverse 100 Awards is set to shine a spotlight on exceptional products and services that embody innovation, uniqueness, and significant contributions to advancing metaverse technology.

Read More
Disney Forms AI Task Force to Transform Entertainment Industry
Industry News CoCreations 8/17/23 Industry News CoCreations 8/17/23

Disney Forms AI Task Force to Transform Entertainment Industry

In a bid to harness the potential of artificial intelligence (AI) in the entertainment sector, Reuters has reported that Walt Disney has established an AI task force, aimed at integrating AI innovations across its diverse entertainment empire.

Read More
Exploring the Future of Business at The Metaverse Spectrum Business Conference
Industry event CoCreations 8/16/23 Industry event CoCreations 8/16/23

Exploring the Future of Business at The Metaverse Spectrum Business Conference

As businesses continue to adapt to these transformative trends, the upcoming Metaverse Spectrum Business Conference, hosted by Metaverse Spectrum, stands ready to provide an unparalleled platform for exploration, connection, and innovation.

Read More
Rapid Transformations in the US Labor Market: Navigating Change Amidst Pandemic and Automation
Data CoCreations 8/16/23 Data CoCreations 8/16/23

Rapid Transformations in the US Labor Market: Navigating Change Amidst Pandemic and Automation

A report by McKinsey Global Institute (MGI) Generative AI and the future of work in America (download here) highlights the key trends shaping the labor landscape and outlines implications for public relations (PR) executive leadership.

Read More
CommPRO: ChatGPT Craze, Evolving Content Preferences, And Iconic Comebacks
Data CoCreations 8/15/23 Data CoCreations 8/15/23

CommPRO: ChatGPT Craze, Evolving Content Preferences, And Iconic Comebacks

From the ChatGPT craze to evolving content preferences and iconic brand resurgences, these developments hold valuable insights for public relations (PR) executive leadership in Tubular Lab’s H2 2023 Social Video Trends report.

Read More
Zoom Clarifies Data Usage in Updated Terms of Service
Industry News CoCreations 8/14/23 Industry News CoCreations 8/14/23

Zoom Clarifies Data Usage in Updated Terms of Service

In a recent move, video conferencing giant Zoom has revised its terms of service and addressed concerns regarding its use of customer data for training artificial intelligence (AI) models.

Read More
The Opportunities and  Considerations of Leveraging Workflow Automation in Marketing Communications
Thought Leadership CoCreations 8/14/23 Thought Leadership CoCreations 8/14/23

The Opportunities and Considerations of Leveraging Workflow Automation in Marketing Communications

Artificial Intelligence (AI) has revolutionized the marketing and communications landscape with workflow automation and robotic process automation (RPA) being an area of massive impact.

Read More
The Impact of Predictive Analytics on Marketing Communications
Thought Leadership CoCreations 8/11/23 Thought Leadership CoCreations 8/11/23

The Impact of Predictive Analytics on Marketing Communications

Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.

Read More
Newer Posts
Older Posts

Subscribe to CoCreations

Sign up with your email to get the latest AI news and updates.

Thank you for subscribing to CoCreations!

©️2025 CoCreations, a CommPRO Media company.
All rights reserved.

Learn More
Privacy Policy