At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.

AI is reshaping communications—and this industry snapshot reveals who’s leading, who’s lagging, and why bold messaging is setting the new standard.

If your brand is using generative AI, this is your wake-up call to learn the copyright risks that could define the future of creative ownership and content integrity.

When Google search traffic disappears, PR professionals must be ready to protect brand visibility, reputation, and trust in an increasingly AI-driven landscape.

As AI becomes your customer’s new shopping assistant, brand visibility is no longer one-size-fits-all—it’s profile-driven, memory-powered, and deeply personal.

Duolingo is setting a gold standard in internal AI communications by clearly aligning its workforce around an AI-first future.

AI-generated writing dazzles with its speed and polish, but without human intervention—editing, fact-checking, and refining—it risks becoming a mirage of accuracy rather than a tool for truly effective communication.

At Davos, Sir Martin Sorrell and Daniel Newman discuss the global economic landscape, AI’s transformative role, and the political uncertainties shaping business strategy.

“Accelerate Action” calls for deliberate efforts to ensure women—especially those from marginalized communities—have the education, leadership, and advocacy tools needed to shape an inclusive and equitable AI-driven future.

Discover how AI-powered tools like ChatGPT are reshaping the search landscape, threatening Google’s dominance, and creating a new era of marketing with Large Language Model Optimization (LLMO).

AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.

AI is the shiny new crutch catapulting humanity into a surreal Age of Super-Thinkers—just don’t let it steal your moral compass along the way!

Discover the revolutionary PR trends reshaping brand storytelling and audience engagement in 2025 from Sally Falkow—adapt now or risk being left behind!

EY is revolutionizing recruitment and onboarding by blending AI and metaverse technology, transforming traditional processes into immersive, candidate-centered experiences.

CommPRO recently asked a panel of industry experts to explore how AI is revolutionizing influencer marketing strategies.

“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”

Michael Levine's work, "Broken Windows, Broken Business," sheds light on this alarming trend, revealing that nearly half of the world's call centers are poised to integrate AI technologies within the following year.

OpenAI, the creator of ChatGPT, announced that it would be launching a tool called Media Manager in 2025.  It has been hailed as an “olive branch” to content owners.  I’m calling foul on that.

The rise of artificial intelligence (AI) and automated systems in customer support processes has led to a stark absence of human beings in the service industry.

They have consumed virtually ALL of the data available on the Internet. All of it.  That’s a lot of data.