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AI Is Changing PR in Real Time and You Don’t Need to Wait to Use It

AI isn’t replacing communicators—it’s giving PR pros new superpowers to think faster, act smarter, and measure impact like never before.

CoCreations 8/20/25 CoCreations 8/20/25

Generative AI Loses Its Shine as Marketers Turn to Data and Agents

Gartner’s 2025 Hype Cycle signals a reset for marketers as GenAI cools and data takes center stage.

Flexible AI Integration Framework Signals New Era of Customizable Performance Marketing

Wunderkind’s new “Build” suite gives marketers flexible tools to integrate AI-powered personalization without disrupting their current systems.

Marketers Must Build Their Own AI or Risk Falling Behind Fast

At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.