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Ad Measurement Advances with Launch of Brand Effect Pro

MarketCast’s new platform brings cross-channel, AI-powered ad analytics into real time.

CoCreations 6/17/25 CoCreations 6/17/25

Marketers Must Build Their Own AI or Risk Falling Behind Fast

At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.