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Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.

Simon Erskine Locke 6/13/24 Simon Erskine Locke 6/13/24

Artificial Intelligence, Apple and More vs. Better

When it comes to artificial intelligence for the communications industry, “more is not better,” and let me add, that “less is not more.”