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Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check

Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.

CoCreations 7/9/25 CoCreations 7/9/25

Why Smart Marketers Are Betting Everything on Brand in the Age of AI

Comscore CMO Jackelyn Keller breaks down why the future of marketing is a fusion of emotional storytelling and intelligent technology.

Agencies Eager to Mediate Between AI Technology and Brand Insights

Leading advertising agencies such as WPP, Publicis, and Omnicom are gearing up to bridge the gap between artificial intelligence (AI) technology and valuable brand insights as reported in Ad Age.