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AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore
AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore

In a revealing interview with The Measure, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.

Why Smart Marketers Are Betting Everything on Brand in the Age of AI
Thought Leadership CoCreations 7/9/25 Thought Leadership CoCreations 7/9/25

Why Smart Marketers Are Betting Everything on Brand in the Age of AI

Comscore CMO Jackelyn Keller breaks down why the future of marketing is a fusion of emotional storytelling and intelligent technology.

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