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CoCreations 8/22/25 CoCreations 8/22/25

AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore

In a revealing interview with The Measure, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.

MarketCast Unveils AI-Human Hybrid Ad Testing as Realism Drives Consumer Engagement

As audiences seek real stories, MarketCast’s new Ad Effect Express promises faster, smarter ad insights grounded in human experience.