Why Smart Marketers Are Betting Everything on Brand in the Age of AI
Comscore CMO Jackelyn Keller breaks down why the future of marketing is a fusion of emotional storytelling and intelligent technology.
Marketers Must Build Their Own AI or Risk Falling Behind Fast
At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.
AI Will Revolutionize Media Like the Model T Changed Transportation
AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.
AI Is Reshaping Influencer Marketing And Authenticity Is At Risk
CommPRO recently asked a panel of industry experts to explore how AI is revolutionizing influencer marketing strategies.
Tips for Editing AI-Generated Writing in the B2B Industry
Many AI-written articles sound alike, and as more companies rely on AI to find their voice, unique perspectives may be drowned out by a cacophony of cookie-cutter LLM output.