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Marketers Embrace AI’s Promise While Confronting Its Trust Problem

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

CoCreations 10/7/25 CoCreations 10/7/25

AI and Authenticity Redefine Creative Effectiveness in a Fragmented Attention Economy

MarketCast’s Tina DeSarno reveals how data, AI, and authenticity are driving ad breakthrough and lasting brand impact amid shrinking budgets and rising expectations.

Importance of AI and Automation in Public Relations: Enhancing Efficiency and Impact

A new benchmark survey conducted by The Conference Board in collaboration with Ragan Communications reveals that marketing and communications professionals are increasingly co-creating with artificial intelligence (AI) in their work.