Michael Levine's work, "Broken Windows, Broken Business," sheds light on this alarming trend, revealing that nearly half of the world's call centers are poised to integrate AI technologies within the following year.

Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.

While you may have already implemented an AI chatbot on your website to answer visitors’ questions (which expedites the buyer journey), there are many other ways AI can improve your customer service.