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Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check
Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check

Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.

Rethinking AI in Customer Service While Balancing Efficiency with Empathy
Thought Leadership CoCreations 5/14/24 Thought Leadership CoCreations 5/14/24

Rethinking AI in Customer Service While Balancing Efficiency with Empathy

The rise of artificial intelligence (AI) and automated systems in customer support processes has led to a stark absence of human beings in the service industry.

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The Opportunities and  Considerations of Leveraging Workflow Automation in Marketing Communications
Thought Leadership CoCreations 8/14/23 Thought Leadership CoCreations 8/14/23

The Opportunities and Considerations of Leveraging Workflow Automation in Marketing Communications

Artificial Intelligence (AI) has revolutionized the marketing and communications landscape with workflow automation and robotic process automation (RPA) being an area of massive impact.

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The Impact of Predictive Analytics on Marketing Communications
Thought Leadership CoCreations 8/11/23 Thought Leadership CoCreations 8/11/23

The Impact of Predictive Analytics on Marketing Communications

Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.

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Importance of AI and Automation in Public Relations: Enhancing Efficiency and Impact
Data CoCreations 8/8/23 Data CoCreations 8/8/23

Importance of AI and Automation in Public Relations: Enhancing Efficiency and Impact

A new benchmark survey conducted by The Conference Board in collaboration with Ragan Communications reveals that marketing and communications professionals are increasingly co-creating with artificial intelligence (AI) in their work.

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