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Marketers Must Build Their Own AI or Risk Falling Behind Fast

At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.

CoCreations 10/5/23 CoCreations 10/5/23

The Growing Impact of AI in Email Marketing

In a recent study by Ascend2 and RPE Origin, the integration of artificial intelligence (AI) into email marketing has shown promising results.

Leveraging AI in Small Business Marketing Strategies

In a recent article for AdvertisingWeek, Dave Charest, the Director of Small Business Success at Constant Contact, emphasizes the profound impact of AI on marketing, highlighting its evolution from powering product recommendation engines to its current capabilities in content creation.