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AI Leaders Split on Outcomes Versus Amplification

Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.

CoCreations 8/4/23 CoCreations 8/4/23

Why Executives Need to Embrace AI in Public Relations

As AI-powered platforms such as ChatGPT, Taylor, Synthesia and more become integral to the modern landscape, public relations professionals need to adapt and capitalize on this technology to stay relevant and effective in a competitive market.