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AI Leaders Split on Outcomes Versus Amplification

Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.

Sally Falkow 5/12/25 Sally Falkow 5/12/25

What Breaks When Google Search Traffic to Your Website Disappears?

When Google search traffic disappears, PR professionals must be ready to protect brand visibility, reputation, and trust in an increasingly AI-driven landscape.