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GPT-5 Pushes AI From Assistant to Infrastructure in Communications

GPT-5 Pushes AI From Assistant to Infrastructure in Communications

AI agents are here, and communicators need to think beyond prompts.

AI Won’t Replace Creatives. It Will Expand Them.

Paul Kontonis 6/30/25 Paul Kontonis 6/30/25

AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

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