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AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore
AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore

In a revealing interview with The Measure, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.

SoftBank's Strategic Shift Towards AI Investments
Financial Communications CoCreations 10/2/23 Financial Communications CoCreations 10/2/23

SoftBank's Strategic Shift Towards AI Investments

In a strategic shift, SoftBank, the multinational investment holding company led by Masayoshi Son, has transitioned from "defense mode" to "offense mode," with a renewed focus on becoming a leader in artificial intelligence (AI) investments.

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