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Marketers Embrace AI’s Promise While Confronting Its Trust Problem

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

CoCreations 10/13/25 CoCreations 10/13/25

Marketers Embrace AI’s Promise While Confronting Its Trust Problem

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.