Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.

They have consumed virtually ALL of the data available on the Internet. All of it.  That’s a lot of data.

This development suggests that technology like ChatGPT has the potential to generate information that surpasses human knowledge.

Many AI-written articles sound alike, and as more companies rely on AI to find their voice, unique perspectives may be drowned out by a cacophony of cookie-cutter LLM output.