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Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check

Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.

CoCreations 7/11/24 CoCreations 7/11/24

Anne Becker Sees AI As Human Potential Amplifier In Marketing And Cautions Against Flattening Culture

Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.