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AI Leaders Split on Outcomes Versus Amplification

Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.

Paul Kontonis 7/15/25 Paul Kontonis 7/15/25

Marketers, Meet the New Internet Business Model

Cloudflare just redefined content access for AI, setting the stage for a new internet economy that marketers and communicators must quickly adapt to.

What Breaks When Google Search Traffic to Your Website Disappears?

When Google search traffic disappears, PR professionals must be ready to protect brand visibility, reputation, and trust in an increasingly AI-driven landscape.