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AI Leaders Split on Outcomes Versus Amplification
AI Leaders Split on Outcomes Versus Amplification

Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.

AI Won’t Replace Creatives. It Will Expand Them.
Thought Leadership Paul Kontonis 6/30/25 Thought Leadership Paul Kontonis 6/30/25

AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

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