AI Won’t Replace Creatives. It Will Expand Them.
Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.
Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.
Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.