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AI Is Changing PR in Real Time and You Don’t Need to Wait to Use It

AI isn’t replacing communicators—it’s giving PR pros new superpowers to think faster, act smarter, and measure impact like never before.

CoCreations 6/17/25 CoCreations 6/17/25

Marketers Must Build Their Own AI or Risk Falling Behind Fast

At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.