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As Amazon cuts 14,000 corporate jobs, communicators face a defining moment in explaining the human side of automation and change.

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CoCreations 9/11/25 CoCreations 9/11/25

Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check

Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.