Marketers Embrace AI’s Promise While Confronting Its Trust Problem
At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.
AI and Authenticity Redefine Creative Effectiveness in a Fragmented Attention Economy
MarketCast’s Tina DeSarno reveals how data, AI, and authenticity are driving ad breakthrough and lasting brand impact amid shrinking budgets and rising expectations.
AI Search is Creating PR’s Biggest Reinvention Moment Yet
AI is rewriting how people find information and PR has the chance to lead this shift.
AI Leaders Split on Outcomes Versus Amplification
Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.
Press Releases Have Evolved Into Generative AI Visibility Engines
Communicators must rethink press releases as AI training assets that shape brand visibility in conversational search.
Ad Measurement Advances with Launch of Brand Effect Pro
MarketCast’s new platform brings cross-channel, AI-powered ad analytics into real time.
AI’s Breakneck Adoption Forcing a New Marketing Playbook
Anthropic’s latest index shows AI usage accelerating, automation surging, and context beating cost, reshaping how marketers and communicators build teams, workflows, and campaigns.
Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check
Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.
AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore
In a revealing interview with The Measure, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.
Generative AI Loses Its Shine as Marketers Turn to Data and Agents
Gartner’s 2025 Hype Cycle signals a reset for marketers as GenAI cools and data takes center stage.
GPT-5 Pushes AI From Assistant to Infrastructure in Communications
AI agents are here, and communicators need to think beyond prompts.
Marketers, Meet the New Internet Business Model
Cloudflare just redefined content access for AI, setting the stage for a new internet economy that marketers and communicators must quickly adapt to.
Why Smart Marketers Are Betting Everything on Brand in the Age of AI
Comscore CMO Jackelyn Keller breaks down why the future of marketing is a fusion of emotional storytelling and intelligent technology.
Why CMOs Are Betting Billions on GenAI to Redefine Marketing and Communications
GenAI is no longer experimental—it’s essential. Communications leaders must now catch up or get left behind.
AI Speeds Up Market Research, but Human Insight Still Wins the Day
MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.
AI Won’t Replace Creatives. It Will Expand Them.
Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.
Flexible AI Integration Framework Signals New Era of Customizable Performance Marketing
Wunderkind’s new “Build” suite gives marketers flexible tools to integrate AI-powered personalization without disrupting their current systems.
Marketers Must Build Their Own AI or Risk Falling Behind Fast
At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.
AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst
AI is reshaping communications—and this industry snapshot reveals who’s leading, who’s lagging, and why bold messaging is setting the new standard.
Why Communicators Must Understand the AI-Copyright Debate Now
If your brand is using generative AI, this is your wake-up call to learn the copyright risks that could define the future of creative ownership and content integrity.