AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore
In a revealing interview with The Measure, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.
Generative AI Loses Its Shine as Marketers Turn to Data and Agents
Gartner’s 2025 Hype Cycle signals a reset for marketers as GenAI cools and data takes center stage.
GPT-5 Pushes AI From Assistant to Infrastructure in Communications
AI agents are here, and communicators need to think beyond prompts.
Marketers, Meet the New Internet Business Model
Cloudflare just redefined content access for AI, setting the stage for a new internet economy that marketers and communicators must quickly adapt to.
Why Smart Marketers Are Betting Everything on Brand in the Age of AI
Comscore CMO Jackelyn Keller breaks down why the future of marketing is a fusion of emotional storytelling and intelligent technology.
Why CMOs Are Betting Billions on GenAI to Redefine Marketing and Communications
GenAI is no longer experimental—it’s essential. Communications leaders must now catch up or get left behind.
AI Speeds Up Market Research, but Human Insight Still Wins the Day
MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.
AI Won’t Replace Creatives. It Will Expand Them.
Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.
Flexible AI Integration Framework Signals New Era of Customizable Performance Marketing
Wunderkind’s new “Build” suite gives marketers flexible tools to integrate AI-powered personalization without disrupting their current systems.
Marketers Must Build Their Own AI or Risk Falling Behind Fast
At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.
AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst
AI is reshaping communications—and this industry snapshot reveals who’s leading, who’s lagging, and why bold messaging is setting the new standard.
Why Communicators Must Understand the AI-Copyright Debate Now
If your brand is using generative AI, this is your wake-up call to learn the copyright risks that could define the future of creative ownership and content integrity.
What Breaks When Google Search Traffic to Your Website Disappears?
When Google search traffic disappears, PR professionals must be ready to protect brand visibility, reputation, and trust in an increasingly AI-driven landscape.
Is Your Brand Ready for AI-Personalized Visibility?
As AI becomes your customer’s new shopping assistant, brand visibility is no longer one-size-fits-all—it’s profile-driven, memory-powered, and deeply personal.
Clear Internal Communication on AI is the New Leadership Imperative
Duolingo is setting a gold standard in internal AI communications by clearly aligning its workforce around an AI-first future.
The AI Mirage of Perfect Grammar, But Imperfect Communication
AI-generated writing dazzles with its speed and polish, but without human intervention—editing, fact-checking, and refining—it risks becoming a mirage of accuracy rather than a tool for truly effective communication.
Sir Martin Sorrell on Global Shifts, AI, and the "Chameleon Economy"
At Davos, Sir Martin Sorrell and Daniel Newman discuss the global economic landscape, AI’s transformative role, and the political uncertainties shaping business strategy.
Empowering Women's Leadership In AI on International Women's Day
“Accelerate Action” calls for deliberate efforts to ensure women—especially those from marginalized communities—have the education, leadership, and advocacy tools needed to shape an inclusive and equitable AI-driven future.
AI Is Poised to Make Google Obsolete in Just Four Years
Discover how AI-powered tools like ChatGPT are reshaping the search landscape, threatening Google’s dominance, and creating a new era of marketing with Large Language Model Optimization (LLMO).
AI Will Revolutionize Media Like the Model T Changed Transportation
AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.