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Marketers Embrace AI’s Promise While Confronting Its Trust Problem

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

CoCreations 10/13/25 CoCreations 10/13/25

Marketers Embrace AI’s Promise While Confronting Its Trust Problem

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

CoCreations 9/11/25 CoCreations 9/11/25

Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check

Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.

Seth Arenstein 11/22/23 Seth Arenstein 11/22/23

Lots of Questions About AI, Not Many Definitive Answers, Yet

In truth, no matter how violated you feel, it’s likely you’re not special. This hacker probably used AI to fool you and many, many others.

CoCreations 7/21/23 CoCreations 7/21/23

Major AI Developers Commit to Shared Safety and Transparency Goals in Non-Binding Agreement with Biden Administration

In a bid to promote responsible and transparent development of artificial intelligence (AI), the Biden administration has secured "voluntary commitments" from seven leading AI developers.