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AI’s Breakneck Adoption Forcing a New Marketing Playbook

Anthropic’s latest index shows AI usage accelerating, automation surging, and context beating cost, reshaping how marketers and communicators build teams, workflows, and campaigns.

CoCreations 6/17/25 CoCreations 6/17/25

Marketers Must Build Their Own AI or Risk Falling Behind Fast

At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.