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Marketers Embrace AI’s Promise While Confronting Its Trust Problem

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

CoCreations 9/16/25 CoCreations 9/16/25

AI’s Breakneck Adoption Forcing a New Marketing Playbook

Anthropic’s latest index shows AI usage accelerating, automation surging, and context beating cost, reshaping how marketers and communicators build teams, workflows, and campaigns.

Public Trust in Businesses' Responsible AI Usage at an All-Time Low

The most striking discovery from the survey is that a staggering 79% of Americans do not trust companies to use AI responsibly.