Ad Measurement Advances with Launch of Brand Effect Pro
MarketCast’s new platform brings cross-channel, AI-powered ad analytics into real time.
AI Speeds Up Market Research, but Human Insight Still Wins the Day
MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.
MarketCast Unveils AI-Human Hybrid Ad Testing as Realism Drives Consumer Engagement
As audiences seek real stories, MarketCast’s new Ad Effect Express promises faster, smarter ad insights grounded in human experience.