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AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore
AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore

In a revealing interview with The Measure, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.

Public Trust in Businesses' Responsible AI Usage at an All-Time Low
Report CoCreations 9/18/23 Report CoCreations 9/18/23

Public Trust in Businesses' Responsible AI Usage at an All-Time Low

The most striking discovery from the survey is that a staggering 79% of Americans do not trust companies to use AI responsibly.

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