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Marketers Embrace AI’s Promise While Confronting Its Trust Problem

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

CoCreations 9/18/23 CoCreations 9/18/23

Public Trust in Businesses' Responsible AI Usage at an All-Time Low

The most striking discovery from the survey is that a staggering 79% of Americans do not trust companies to use AI responsibly.