Generative AI Loses Its Shine as Marketers Turn to Data and Agents
Gartner’s 2025 Hype Cycle signals a reset for marketers as GenAI cools and data takes center stage.
In a revealing interview with The Measure, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.
Gartner’s 2025 Hype Cycle signals a reset for marketers as GenAI cools and data takes center stage.